The Take Away App

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The App Biche.me

Players of all kinds, here is an application that will facilitate your hunt in urban areas. Entitled Biche.me (available on iPhone and iPad), it will allow you to geotag your prey, to participate in the development of a map identifyingthe best cruising spots in a given city.

That is, when you meet a woman (or not, for that matter) to your liking, you specify exactly where on the map and you give a note. All information collected by the application will eventually establish a detailed mapshowing the areas most beautiful "Biches." Enticing.

Follow the footsteps of the restaurant Biches, on holiday, evening and map the places most frequented by deer.

A "Biche" neither age nor gender defined. A doe is simply someone who has caught the eye with a look, a charming smile, alanguorous approach or intoxicating scent...


Note that the welfare of "gazelles" is an important point for master hunters Biche.me so they have taken care to develop "The manifesto of the Hunter" which contains point by point the six rules of a "Bicheur".

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W magazine boasts 11,000 app downloads on heels of sweepstakes promotion

Condé Nast’s W magazine recently celebrated the 11,000th download of its Daily W iPad application that launched in September, a success due largely in part to its recent sweepstakes promotion.

The Daily W giveaway campaign asked readers to download the latest version of the Daily W and share that day’s post with friends via email or social media. W magazine has seen 3,500 new downloads since the start of the sweepstakes Nov. 25 and aims to reach 50,000 total app downloads by the end of next year.

The Daily W sweepstakes is holiday-themed and unofficially referred to as the 21 Days of Christmas on the magazine’s Facebook page.

Luxury brands can be found throughout the Daily W’s gift guides with Swarovski, Louis Vuitton, Chanel, Judith Leiber, The Row and Gucci all making appearances.

Each item’s post contains a link to the branded or a third-party ecommerce store where the gift can be purchased.

By asking readers to share the gift guide with their social networks or through emails, W not only boosted app downloads but also increased the reach of the brands inside.

The sweepstakes has helped boost The Daily W to the 81st most-popular lifestyle iPad app in the iTunes store, per W.

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Hotel Romanesque on Google

Hotel Romanesque

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The Google +1

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What level do you thing you are?

I think for the moment, i am between  the Descriptive level and the Analytical one.

 I really want to improve  it and be more analytical on the subject and also to reach the insight ful level by looking for more info and relevant examples. 

It will be my new goal for my next article.

Radisson Blue in Sochi is coming soon...

The Rezidor Hotel Group announces the Radisson Blu Resort & Congress Hotel in Sochi (Russia). The property featuring 500 rooms is scheduled to open its doors in  2013 before the winter olympic games, also it will be a greta opportunity for them with the football world cup in 2018.

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How Hotels can use OTA

OTA and Hotels

Chanel amps digital strategy

The French fashion house Chanel is developing its digital presence with a brand history microsite and a photo booth-anchored Facebook application to engage a wide breadth of consumers. They want to be more present on the social media for be in relation and fidelize customers. Because social media is around us more and more, companies are starting to see the value in add it to their marketing mix. However, many are unsure where to start or how to develop a plan. By using social media correctly you can engage your audience in new ways, be more personable, develop new connections, and maintain the ones you have.
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LOUIS VUITTON: The importance of Social Media

Yesterday Louis Vuitton had open is new shop in London, precisely in NEW BOND STREET, basically for this type of event only some happy few and celebrities are invited. However this brand is following by thousand of people all over the world, so for share this exclusive moment with his fans, they publish on the social media links, videos and post for follow the event in direct.

Luxury brands have always attracted people as they are focused on the products but are more culture-centric. The launch of a new store is always an event. But yesterday, Louis Vuitton really succeeded to make it really special for a vast number of people thanks to its great understanding of social media. As Marc Jacobs explained, this event was “like a catwalk” and the amount of exclusive content created for the event made it exceptional for anyone who watched it.

Louis Vuitton did very well because they understood that social media should not be used as an end in itself, but as a new and extremely powerful communication tool where your community does all the work.

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The Digitital IQ: Differences between Luxury and Travel Industries

The implications of luxury brands in digital marketing is for the moment not so important because the brands want to keep this way of exclusivity and they don’t want to share with everybody, it means just few of brands have a web site where you can buy for example, you can see articles but for buy them you have to go to the shop. By the way some brands and major group like LVMH start to growth this part of the business. Whereas there is a huge development for the e-commerce all around the world, principally for the shopping online.

At the contrary all Travel brands take a variety of approaches (marketing, customer service, commerce, etc.) when it comes to managing social media across properties and regions. Almost half of the Hotel brands had more than one account on Facebook and Twitter. And with the development of smartphones with Internet travellers are turning to their mobile devices to help research, plan, manage, document, and share their travel experiences. It ‘s a new way of thinking, when you want to book an hotel, now people are going on internet checking the comments and reserve directly online, also lot of brands have creating their apps for save times in booking or to help them to find an hotel of the brands, so the travel industry and moreover the airlines companies have understand the needs of the client and they adapt their digital strategy for propose the good product to the good client at the good moment.

The top 3 companies have understood this demand by using digital marketing, being in social media. Means that these companies are developing new ways to attract customer, to give them something that they will catch their attention even for few minutes, which can bring in their mind a memory about the brand when they will take to decision to buy. Now the consumer is a digital consumer.

This Is What the Desk of the Future Looks Like

EXOpc has posted a video of its EXOdesk — an interactive desk environment that lets you do all sorts of tasks on a virtual space on your desk — in action and it looks amazing.

The actual device is a tabletop computer, somewhat similar to Microsoft Surface, offering 40 inches of high definition space, where you can manipulate virtual objects by touching them and dragging them around.

The video offers a taste of what you can do with EXOdesk: add a virtual keyboard, an RSS feed stream and apps to your tabletop surface. A piano simulation app is shown, and though we don’t see much of its functionality, it looks stunning when expanded to the entire surface of EXOdesk.

Although the release date is vaguely set for 2012, we already know EXOdesk will cost $1,299. If that sounds like a lot, compare it to the recently announced price of Microsoft Surface 2.0, which is $8,900, and it will suddenly seem like a bargain.

The city of fashion, love, lights, glamour... PARIS