Chanel amps digital strategy

The French fashion house Chanel is developing its digital presence with a brand history microsite and a photo booth-anchored Facebook application to engage a wide breadth of consumers. They want to be more present on the social media for be in relation and fidelize customers. Because social media is around us more and more, companies are starting to see the value in add it to their marketing mix. However, many are unsure where to start or how to develop a plan. By using social media correctly you can engage your audience in new ways, be more personable, develop new connections, and maintain the ones you have.
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