lundi 16 janvier 2012

Digital Strategy for GUCCI

All of the lights


Watch this video, Amazing effects for the realization... WARNING: This video has been identified by Epilepsy Action to potentially trigger seizures for people with photosensitive epilepsy. Viewer discretion is advised.

mercredi 14 décembre 2011

The Take Away App

The App Biche.me

Players of all kinds, here is an application that will facilitate your hunt in urban areas. Entitled Biche.me (available on iPhone and iPad), it will allow you to geotag your prey, to participate in the development of a map identifyingthe best cruising spots in a given city.

That is, when you meet a woman (or not, for that matter) to your liking, you specify exactly where on the map and you give a note. All information collected by the application will eventually establish a detailed mapshowing the areas most beautiful "Biches." Enticing.

Follow the footsteps of the restaurant Biches, on holiday, evening and map the places most frequented by deer.

A "Biche" neither age nor gender defined. A doe is simply someone who has caught the eye with a look, a charming smilealanguorous approach or intoxicating scent...



Note that the welfare of "gazelles" is an important point for master hunters Biche.me so they have taken care to develop "The manifesto of the Hunterwhich contains point by point the six rules of a "Bicheur".


W magazine boasts 11,000 app downloads on heels of sweepstakes promotion

Condé Nast’s W magazine recently celebrated the 11,000th download of its Daily W iPad application that launched in September, a success due largely in part to its recent sweepstakes promotion.
The Daily W giveaway campaign asked readers to download the latest version of the Daily W and share that day’s post with friends via email or social media. W magazine has seen 3,500 new downloads since the start of the sweepstakes Nov. 25 and aims to reach 50,000 total app downloads by the end of next year.
The Daily W sweepstakes is holiday-themed and unofficially referred to as the 21 Days of Christmas on the magazine’s Facebook page.

Luxury brands can be found throughout the Daily W’s gift guides with Swarovski, Louis Vuitton, Chanel, Judith Leiber, The Row and Gucci all making appearances.
Each item’s post contains a link to the branded or a third-party ecommerce store where the gift can be purchased.
By asking readers to share the gift guide with their social networks or through emails, W not only boosted app downloads but also increased the reach of the brands inside.
The sweepstakes has helped boost The Daily W to the 81st most-popular lifestyle iPad app in the iTunes store, per W.