Yesterday Louis Vuitton had open is new shop in London, precisely in NEW BOND STREET, basically for this type of event only some happy few and celebrities are invited. However this brand is following by thousand of people all over the world, so for share this exclusive moment with his fans, they publish on the social media links, videos and post for follow the event in direct.
Luxury brands have always attracted people as they are focused on the products but are more culture-centric. The launch of a new store is always an event. But yesterday, Louis Vuitton really succeeded to make it really special for a vast number of people thanks to its great understanding of social media. As Marc Jacobs explained, this event was “like a catwalk” and the amount of exclusive content created for the event made it exceptional for anyone who watched it.
Louis Vuitton did very well because they understood that social media should not be used as an end in itself, but as a new and extremely powerful communication tool where your community does all the work.
Aucun commentaire:
Enregistrer un commentaire