Condé Nast’s W magazine recently celebrated the 11,000th download of its Daily W iPad application that launched in September, a success due largely in part to its recent sweepstakes promotion.
The Daily W giveaway campaign asked readers to download the latest version of the Daily W and share that day’s post with friends via email or social media. W magazine has seen 3,500 new downloads since the start of the sweepstakes Nov. 25 and aims to reach 50,000 total app downloads by the end of next year.
The Daily W sweepstakes is holiday-themed and unofficially referred to as the 21 Days of Christmas on the magazine’s Facebook page.
Luxury brands can be found throughout the Daily W’s gift guides with Swarovski, Louis Vuitton, Chanel, Judith Leiber, The Row and Gucci all making appearances.
Each item’s post contains a link to the branded or a third-party ecommerce store where the gift can be purchased.
By asking readers to share the gift guide with their social networks or through emails, W not only boosted app downloads but also increased the reach of the brands inside.
The sweepstakes has helped boost The Daily W to the 81st most-popular lifestyle iPad app in the iTunes store, per W.
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