The implications of luxury brands in digital marketing is for the moment not so important because the brands want to keep this way of exclusivity and they don’t want to share with everybody, it means just few of brands have a web site where you can buy for example, you can see articles but for buy them you have to go to the shop. By the way some brands and major group like LVMH start to growth this part of the business. Whereas there is a huge development for the e-commerce all around the world, principally for the shopping online.
At the contrary all Travel brands take a variety of approaches (marketing, customer service, commerce, etc.) when it comes to managing social media across properties and regions. Almost half of the Hotel brands had more than one account on Facebook and Twitter. And with the development of smartphones with Internet travellers are turning to their mobile devices to help research, plan, manage, document, and share their travel experiences. It ‘s a new way of thinking, when you want to book an hotel, now people are going on internet checking the comments and reserve directly online, also lot of brands have creating their apps for save times in booking or to help them to find an hotel of the brands, so the travel industry and moreover the airlines companies have understand the needs of the client and they adapt their digital strategy for propose the good product to the good client at the good moment.
The top 3 companies have understood this demand by using digital marketing, being in social media. Means that these companies are developing new ways to attract customer, to give them something that they will catch their attention even for few minutes, which can bring in their mind a memory about the brand when they will take to decision to buy. Now the consumer is a digital consumer.
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