The Take Away App

Open publication - Free publishing - More app

The App Biche.me

Players of all kinds, here is an application that will facilitate your hunt in urban areas. Entitled Biche.me (available on iPhone and iPad), it will allow you to geotag your prey, to participate in the development of a map identifyingthe best cruising spots in a given city.

That is, when you meet a woman (or not, for that matter) to your liking, you specify exactly where on the map and you give a note. All information collected by the application will eventually establish a detailed mapshowing the areas most beautiful "Biches." Enticing.

Follow the footsteps of the restaurant Biches, on holiday, evening and map the places most frequented by deer.

A "Biche" neither age nor gender defined. A doe is simply someone who has caught the eye with a look, a charming smile, alanguorous approach or intoxicating scent...


Note that the welfare of "gazelles" is an important point for master hunters Biche.me so they have taken care to develop "The manifesto of the Hunter" which contains point by point the six rules of a "Bicheur".

click here for see the article

W magazine boasts 11,000 app downloads on heels of sweepstakes promotion

Condé Nast’s W magazine recently celebrated the 11,000th download of its Daily W iPad application that launched in September, a success due largely in part to its recent sweepstakes promotion.

The Daily W giveaway campaign asked readers to download the latest version of the Daily W and share that day’s post with friends via email or social media. W magazine has seen 3,500 new downloads since the start of the sweepstakes Nov. 25 and aims to reach 50,000 total app downloads by the end of next year.

The Daily W sweepstakes is holiday-themed and unofficially referred to as the 21 Days of Christmas on the magazine’s Facebook page.

Luxury brands can be found throughout the Daily W’s gift guides with Swarovski, Louis Vuitton, Chanel, Judith Leiber, The Row and Gucci all making appearances.

Each item’s post contains a link to the branded or a third-party ecommerce store where the gift can be purchased.

By asking readers to share the gift guide with their social networks or through emails, W not only boosted app downloads but also increased the reach of the brands inside.

The sweepstakes has helped boost The Daily W to the 81st most-popular lifestyle iPad app in the iTunes store, per W.

CLICK HERE FOR SEE THE FULL ARTICLE

Hotel Romanesque on Google

Hotel Romanesque

View more presentations from maximeduval.

The Google +1

Open publication - Free publishing - More google

What level do you thing you are?

I think for the moment, i am between  the Descriptive level and the Analytical one.

 I really want to improve  it and be more analytical on the subject and also to reach the insight ful level by looking for more info and relevant examples. 

It will be my new goal for my next article.

Radisson Blue in Sochi is coming soon...

The Rezidor Hotel Group announces the Radisson Blu Resort & Congress Hotel in Sochi (Russia). The property featuring 500 rooms is scheduled to open its doors in  2013 before the winter olympic games, also it will be a greta opportunity for them with the football world cup in 2018.

click here for see the article.

How Hotels can use OTA

OTA and Hotels

Chanel amps digital strategy

The French fashion house Chanel is developing its digital presence with a brand history microsite and a photo booth-anchored Facebook application to engage a wide breadth of consumers. They want to be more present on the social media for be in relation and fidelize customers. Because social media is around us more and more, companies are starting to see the value in add it to their marketing mix. However, many are unsure where to start or how to develop a plan. By using social media correctly you can engage your audience in new ways, be more personable, develop new connections, and maintain the ones you have.
Click here for see the article