LOUIS VUITTON: The importance of Social Media

Yesterday Louis Vuitton had open is new shop in London, precisely in NEW BOND STREET, basically for this type of event only some happy few and celebrities are invited. However this brand is following by thousand of people all over the world, so for share this exclusive moment with his fans, they publish on the social media links, videos and post for follow the event in direct.

Luxury brands have always attracted people as they are focused on the products but are more culture-centric. The launch of a new store is always an event. But yesterday, Louis Vuitton really succeeded to make it really special for a vast number of people thanks to its great understanding of social media. As Marc Jacobs explained, this event was “like a catwalk” and the amount of exclusive content created for the event made it exceptional for anyone who watched it.

Louis Vuitton did very well because they understood that social media should not be used as an end in itself, but as a new and extremely powerful communication tool where your community does all the work.

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The Digitital IQ: Differences between Luxury and Travel Industries

The implications of luxury brands in digital marketing is for the moment not so important because the brands want to keep this way of exclusivity and they don’t want to share with everybody, it means just few of brands have a web site where you can buy for example, you can see articles but for buy them you have to go to the shop. By the way some brands and major group like LVMH start to growth this part of the business. Whereas there is a huge development for the e-commerce all around the world, principally for the shopping online.

At the contrary all Travel brands take a variety of approaches (marketing, customer service, commerce, etc.) when it comes to managing social media across properties and regions. Almost half of the Hotel brands had more than one account on Facebook and Twitter. And with the development of smartphones with Internet travellers are turning to their mobile devices to help research, plan, manage, document, and share their travel experiences. It ‘s a new way of thinking, when you want to book an hotel, now people are going on internet checking the comments and reserve directly online, also lot of brands have creating their apps for save times in booking or to help them to find an hotel of the brands, so the travel industry and moreover the airlines companies have understand the needs of the client and they adapt their digital strategy for propose the good product to the good client at the good moment.

The top 3 companies have understood this demand by using digital marketing, being in social media. Means that these companies are developing new ways to attract customer, to give them something that they will catch their attention even for few minutes, which can bring in their mind a memory about the brand when they will take to decision to buy. Now the consumer is a digital consumer.

This Is What the Desk of the Future Looks Like

EXOpc has posted a video of its EXOdesk — an interactive desk environment that lets you do all sorts of tasks on a virtual space on your desk — in action and it looks amazing.

The actual device is a tabletop computer, somewhat similar to Microsoft Surface, offering 40 inches of high definition space, where you can manipulate virtual objects by touching them and dragging them around.

The video offers a taste of what you can do with EXOdesk: add a virtual keyboard, an RSS feed stream and apps to your tabletop surface. A piano simulation app is shown, and though we don’t see much of its functionality, it looks stunning when expanded to the entire surface of EXOdesk.

Although the release date is vaguely set for 2012, we already know EXOdesk will cost $1,299. If that sounds like a lot, compare it to the recently announced price of Microsoft Surface 2.0, which is $8,900, and it will suddenly seem like a bargain.

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